Management training

Mini MBA

Course Overview

This course caters to executives aiming to enhance their proficiency in a broad array of advanced business skills. It offers delegates a stimulating and fulfilling opportunity to excel in their respective fields, providing insights into the business landscape and equipping them for potential further exploration. Ultimately, this course will furnish participants with a solid understanding of business fundamentals.

Moreover, delegates will benefit from networking opportunities with fellow leaders, leveraging their collective experiences.

Course Objectives

Refine your leadership style for impact
Comprehend the impact of emotional and social intelligence on others
Recognise the significance of strategy in the business landscape
Grasp the stages of marketing
Apply financial management in decision-making processes
Adopt an entrepreneurial mindset
Inspire and influence others effectively
Lead by example to foster motivation in others

Who Should Attend

This rigorous course is tailored for Managers, Senior Executives, Department Heads, and individuals seeking to enhance their critical thinking abilities and acquire key skills necessary for making well-informed and commercially viable strategic decisions.

Available Dates:

4 - 8 August, 2025	Istanbul
15 - 19 July, 2024	Kuala Lumpur
13 - 17 January, 2025	Barcelona

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Course Profile

Leadership and Impact

Leadership – cultivating a consistent style
Enhancing Emotional and Social Intelligence
Becoming a proficient and focused decision-maker
Defining, assembling, and guiding high-performance teams
Mentoring others towards self-motivation and autonomy

Strategic Management and Operational Execution

Developing a comprehensive strategy approach
Globalisation, Glocalization, and Localisation
Opportunities and challenges presented by Industry 4.0
Strategic thinking and analysis techniques
Crafting a workforce strategy for the post-Boomer and Gen X era
Effectively integrating strategy into day-to-day operations

Marketing Strategy

The role of marketing in organisational success
Corporate identity versus Brand identity
Defining compelling value propositions resonating with customers
Marketing Mix: product, service attributes, pricing, distribution, and promotion
Digital marketing: Channels, SEO, content, and data analytics
Creating and executing a marketing plan

Financial Management

Aligning corporate strategy with financial strategy
Understanding financial objectives and utilising key performance indicators
Sources of finance for businesses and projects
Methods of financing – equity or debt capital, internal or external financing, and corporate philanthropy
Profit management tools and their application

Entrepreneurship, Innovation, and Sustainability

Entrepreneurship versus intrapreneurship
Enterprise and innovation on a global scale
Expansion of high-tech ventures for diversification
Sustainable social enterprise initiatives
Fostering a culture of creative and innovative inquiry