Leadership and strategy training

Business Planning and Growth Strategies

Course Overview

Successful organisations in today’s business landscape don’t just battle competitors; they carve out uncontested market spaces. This course is tailored to equip participants with the necessary tools and methodologies to effectively develop, execute, and oversee strategic growth plans. Attendees will gain a roadmap for crafting impactful business strategies and will be empowered with the means to strategically align their processes and personnel to achieve strategic objectives in a volatile and ever-evolving business arena. Additionally, the course delves into the factors influencing profitability and constraints faced by industries as they vie for market share within established markets.

Course Objectives

Formulate comprehensive strategies
Recognise and manage risks
Strategise for uncertainty
Draft and articulate a business plan
Recognise and assess opportunities
Generate business forecasts
Establish a framework for planning
Thoroughly evaluate profitability
Innovate pricing models

Who Should Attend

This hands-on course is specifically crafted for Senior Managers, Marketing Professionals, Board Executives, and Directors actively engaged in business planning. It also caters to those involved in the analysis of novel marketing strategies and approaches.

Available Dates:

5 - 9 August, 2024	Istanbul
18 - 22 November, 2024	Barcelona

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Course Profile

Structured Business Planning Process

Various planning methodologies and approaches
Distinguishing strategic thinking from strategic planning
Evaluation of formal planning system pros and cons
Interactive presentation of strategic business plans: ‘elevator pitch,’ road maps

Alignment of people, processes, and strategy

Navigating the dynamics of a VUCA World
Significance of Customer Experience
Analysis of internal process efficiency, technologies, and tools
Establishment of organisational structures to support business plans
Assessment of internal team capabilities for future readiness
Defining strategic direction and key priorities

Defining strategic direction and key priorities

Comparing organic growth with mergers and acquisitions
Strategies for integration and specialisation: benchmarking and control
Forecasting future profitability and Mega Trends
Utilisation of forecasting tools and techniques
Impact assessment of disruptive innovation and contingency planning

Continuous enhancement of business operations

Identification, evaluation, and management of emerging risks
Scenario planning
Principles of agile organisations
Process evaluation and growth monitoring
Adaptation of business processes for ongoing quality improvement

Creation of new market spaces and growth strategies

Development and execution of new market strategies
Expansion of existing industry boundaries
Identification of profit opportunities in new markets
Maximisation of opportunities in new markets using the 7Ps of marketing